Suitable role – Bank & Ecosystem Marketing

From 4 to 7 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

Position: Senior Associate / Lead

Experience: 5+ years

Place of posting: Mumbai (Goregaon)

Job description:

This profile will be responsible to lead the Bank Marketing function for NPCI. This person would be playing an active team member role to deliver on the team’s KRAs. Day to day work will involve working closely with agency partners to deliver collaterals for NPCI’s customers.

Role Responsibilities and Day to Day work :

For Bank Marketing and State Government Mktg:

1. Designing Branch visibility collaterals customer centric

2. Create awareness among consumers through bank channels

3. Marketing support and solutions to Banks to increase their numbers – ATL and BTL

4. Maintain healthy business relationship with Banks and RMs

5. Planning and execution of Branch visibility

6. Effective Utilization of Bank channels, like mailers, SMS

7. Closely work with Banks and RMs to understand and support marketing requirements.

8. Team management and guidance to achieve the set targets

9. To set new and effective process for Bank marketing

10. Cross functional support and team, initiatives for team building activities

11. To graph the number of transaction and usage.

12. Support and Leverage the NPCI Business Development team to drive NPCI product usage at the member banks for the NPCI products like RuPay, UPI, BBPS, BHIM by creating a regular stream of campaigns (SMS, Email, Mailers)

Key Skills :

Excellent communication skills – Written and Verbal

Hard working person with a positive attitude – Team Before Self

Someone who loves a challenging environment, and can deliver under pressure

Strong interpersonal & collaboration skills – Collaborate with Cross Functional Teams


Does Not Matter

Company Profile

National Payments Corporation of India (NPCI)

National Payments Corporation of India (NPCI), an umbrella organisation for retail payments in India, is an initiative of Reserve Bank of India (RBI) and Indian Banks’ Association (IBA) and is authorised under the provisions of the Payment and Settlement Systems Act, 2007 for providing payment and settlement systems in India. Considering the utility nature of NPCI, it has been incorporated as a “Not for Profit” Company under the provisions of Section 25 of Companies Act 1956 (now Section 8 of Companies Act 2013), with an intention to provide best in class digital payment infrastructure by creation of efficient and innovative retail payment platforms.

NPCI has recently set up two wholly owned subsidiaries, namely, NPCI International Payments Limited (NIPL) and NPCI Bharat BillPay Limited (NBBL) with the objective of adoption of NPCI’s payment platforms globally, and to create a Unified Bill Payment Infrastructure within India, respectively.

NPCI is an Equal Opportunity Employer.

Company Info
View Contact Details+

Contact Company:National Payments Corporation of India (NPCI)



Not Disclosed by Recruiter

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Employment Type:

Full Time, Permanent