Lead – Market Research

5 - 8 Years
Mumbai

Job Description

Profile : Lead - Market Research
Location: Mumbai, Goregaon 
Experience: 5 to 8 years in Market research (quantitative/qualitative), Consumer Insights, Brand research, Industry Analysis
Qualification: BBA/BMS, Btech , Mtech MCA/BCA ,MBA are preferable

Job Summary

1. Ability to find insights: You must possess a unique blend of research, insight, business, design and technical savviness; a big-picture vision, and the drive to
make that vision a reality.

2. Ability to communicate and connect insights with technology / processes to design solutions: You need to bridge the gap between organization and consumer understanding/perception with your creative and innovative insights ultimately helping us to achieve our goals.

3. Ability to Plan and deliver together: As part of marketing team, you will design, execute and deliver high-impact research projects (primary or secondary; quantitative or qualitative).

4. Ability to collaborate and challenge: You will collaborate with stakeholders, partners, and customers etc., for analysis and communication of a wide spectrum of market and market research information for use by the organisation.

Responsibilities:

1.Develop strong market research programs to support important business strategy and decisions

2.Perform consumer and professional research as required, particularly in areas of promotional effectiveness, consumer behaviors, perception study, consumer expectations, market trends/metrics etc.

3.Implement brand track study at regular intervals for understanding the performance of brand growth and mind share among the ecosystem, our business partners and consumers etc.

4.Works with stakeholders to identify and prioritize business intelligence needs to support their key strategy or business development initiatives

5.Delivers actionable insights, analysis and recommendations that enhance decision making and effectiveness of the stakeholders

6.Converting market / consumer / compete insights into design input

7.Must have experience with collating information from social networks and analyzing the results.

8.Conduct regular competitive analysis on the best practices of key competitors and their latest moves.

9.Monitor Industry news to find and summarize key happenings across industries. Conduct secondary research gather market intelligence across multiple sectors and verticals.

10.Manage projects from inception through presentation: supporting customized surveys/discussion guides/screeners, analyzing data, interpreting results and providing actionable insights from primary/secondary researchs


Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.A - Any Specialization, B.Sc - Any Specialization, B.B.A / B.M.S - Management, B.Tech/B.E. - Any Specialization

PG:MCA - Computers, MS/M.Sc(Science) - Any Specialization, MBA/PGDM - Any Specialization, M.Tech - Any Specialization

Company Profile

National Payments Corporation of India

National Payments Corporation of India (NPCI) is the newly established company promoted by banks of India with an objective to build robust and state of the art national level retail electronic payment system infrastructure in the country
View Contact Details+

Recruiter Name:HRD

Contact Company:National Payments Corporation of India

Salary

Not Disclosed by Recruiter

Functional Area

Other

Employment Type

Full Time, Permanent