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Manager - Regional Alliance (marketing & Branding)

5 - 8 YearsMumbai

Posted: 39 days ago

Job Description

Position : Manager - Regional Alliance
Vertical : Marketing & Branding
Experience : 5 to 9 years
Location : Mumbai (Goregaon) & Delhi
Qualification : MBA in marketing/finance is preferable

Job Summary:
We are looking for a dynamic and creative candidate to play a critical role in building relationships with significant merchants local & regional level and translate them to revenues by getting new offers strategic and tactical offers across all categories.

As Regional Alliances Manager, you must be a go-getter and strong at creating win-win alliances and understanding of industry changes happening around. Ultimately, you should be responsible for achieving strategic account targets and revenues.

Responsibilities:
Acquire, develop, and manage strategic partnerships and local/regional merchants across categories
Devise strategic offers for usage and redemption program
Design offer based properties like BOGO, Special Friday, festival based programs, seasonality offers etc
Drive month-on-month transactions/redemptions of offers, performance evaluation of the offers
Market study and mapping to discover new strategic partnerships
Offer campaign management to drive usage of offers
Establish strong and long term relationships with merchant by regularly communicating with them on regular basis and responding to specific queries
Work with partners/merchants to get status, progress, updates, bottleneck, redemption data on regular basis
Management of offers platform and update new offers at regular intervals
Regular interaction with West based banks for pitching and adoption of merchant offers strategic and tactical
Regular engagement with West based banks marketing/portfolio team for planning and execution of promotional activities/campaigns to drive usage of offers
Tracking of offers on regular basis with merchants and banks
Prepare monthly, quarterly and annual reports and forecasts
Support regional/local marketing activities as and when needed

Basic Qualification:
5-7 years of experience in Alliances, Loyalty, Offers, Rewards
Industry: Banks /Airlines/ Travel/ E-Commerce/ Loyalty
Strong analytical skills

CTC as per industry standard

Salary: Not Disclosed by Recruiter
Industry: Banking / Financial Services / Broking
Functional Area: Financial Services, Banking, Investments, Insurance
Role Category: Retail/Personal Banking
Role: Regional Manager
Employment Type: Permanent Job, Full Time
Keyskills:

Desired Candidate Profile


Education:UG -B.B.A / B.M.S - Management
PG - MBA/PGDM - Any Specialization

Company Profile

National Payments Corporation of India
National Payments Corporation of India is an umbrella institution for all the retail payments in the country. The core objective is to consolidate and integrate the multiple systems with varying service levels into nation-wide uniform and standard business process for all retail payment systems. The other objective is to facilitate an affordable payment mechanism to benefit the common man across the country and help financial inclusion.
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Contact Details

Contact Company:National Payments Corporation of India