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Manager - Marketing & Branding

5 - 9 YearsMumbai

Posted: 42 days ago

Job Description

Manager : Marketing & Branding
Experience : 5 to 9 years
Location : Mumbai (Goregaon)
Qualification : MBA

Job Summary:
We are looking for a dynamic and creative candidate to play a critical role in Brand & Marketing for NPCI & its product brand & services keeping in line with the brand promise with all its internal & external stakeholders.

As Brand & Marketing custodian, you must be a go-getter and must have creative inclination to ideate campaigns ATL/BTL/B2B/B2B2C/B2C. Should be able to think from content perspective and must have an understanding of offline and online medium, market trends, industry changes and more.

Responsibilities:
Create and execute a defined marketing strategy and brand communications that supports growth and enhances market share and generates revenue
Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs
Advice on the translation of the overall strategy to localized catchment led marketing plans and activities Bank Marketing and BTL activities
Developing brand communication and marketing for brands across product categories and market segments
Monitoring marketing trend & preparing strategy, developing brand awareness strategy, implementing marketing campaign
Will be responsible for overall brand architecture of the company
Manage the media planning and buying activities
Liaison with and manage the creative and media agencies
Work across all functions to ensure effective customer communication
Devise and execute regular activities to build customer engagement and build brand salience
Build and maintain strong working relationships with internal stakeholders including Product, Business Development, Operations, etc
Market study, competition analysis, trends in brand/marketing

CTC : As per industry standard

Salary: Not Disclosed by Recruiter
Industry: Banking / Financial Services / Broking
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Branch Marketing Manager
Employment Type: Permanent Job, Full Time
Keyskills:

Desired Candidate Profile


Education:UG -B.B.A / B.M.S - Management
PG - MBA/PGDM - Any Specialization

Company Profile

National Payments Corporation of India
National Payments Corporation of India is an umbrella institution for all the retail payments in the country. The core objective is to consolidate and integrate the multiple systems with varying service levels into nation-wide uniform and standard business process for all retail payment systems. The other objective is to facilitate an affordable payment mechanism to benefit the common man across the country and help financial inclusion.
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Contact Details

Contact Company:National Payments Corporation of India