AVP – Branding & Marketing

12 - 15 Years
Mumbai

Job Description

Position : AVP - Branding & Marketing
Experience : 12 to 15 years
Qualification : MBA in Marketing
Location : Mumbai (Goregaon)

Job Description :
The incumbent will be fully responsible to drive the entire Marketing and Branding effort for NPCI.

Key Responsibilities :
Build and drive brand proposition
Custodian of brand and related communication
Manage the marketing spends budget
Drive ATL, BTL and online campaigns
Develop and manage NPCI and RuPay website
Online Marketing and digital visibility
Collaterals / Giveaways / Corporate gifts
Support product team with marketing services / product communication
Design and own corporate and products presentations for NCPI products and services
NPCI related content on member websites
Business dashboards to Senior Management / Businesses
Track ICS activities and make recommendations
Member specific decks for periodic review by Relationship team
Customer / Merchant / Issuer / Acquirer / Segment / Scheme level analysis to drive higher market share and profitability
Building tactical and strategic partnerships across key categories to drive customer value proposition and brand visibility
Will work in close coordination with corporate communication department

Competencies:
Self-motivated / Self-driven
Result / Achievement oriented
Fast paced and prompt
Energetic and Enthusiastic
Good Team Worker

Salary: Not Disclosed by Recruiter

Industry:Banking / Financial Services / Broking

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Employment Type:Permanent Job, Full Time

Key Skills

Desired Candidate Profile

Please refer to the Job description above

Education-

UG:B.B.A / B.M.S - Management

PG:MBA/PGDM - Any Specialization

Company Profile

National Payments Corporation of India society
National Payments Corporation of India (NPCI) is the newly established company promoted by banks of India with an objective to build robust and state of the art national level retail electronic payment system infrastructure in the country
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Contact Company:National Payments Corporation of India society